Social media paradox: Utilizing social media technology for creating better value for better social outcomes: Case of developing countries

This study presents a research framework based on the underlying richness of social media capacity (usefulness) at individual level youngsters regarding their contribution to building capital and civic engagement, which significantly leads towards better outcomes. Using structural equation modeling (SEM) technique, analysis model accorded an examination impact use for literacy socialization perceived value in terms engagement; resulting greater cognitive well-being young participants. By considering facets technology, can also mainly influence developed from online network, authors examined moderating role technology fit fitting paradigms. The results support all proposed hypotheses except one. concludes that tools as interactive productive mechanism progressively enhance youth participation public affairs overall well-being. positive sense involvement is more satisfied by having appropriate between individuals’ needs technology.